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November, 2025

Sarah Jones

A Calmer Walk Starts With Yellow

Key Points From Our Interview

The struggles of owning a fearful dog and how My Anxious Dog was created.
Why I felt so passionate about creating an awareness day.
Why I created a Yellow Space Zone.

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Meet Sarah Jones

Sarah Jones is the founder of My Anxious Dog, a brand inspired by her journey with Bella, her anxious cocker spaniel.

Frustrated by the daily challenges of walking a fearful dog, Sarah designed a range of yellow space-awareness products to help the public understand that dogs wearing yellow need space.

She also created a national awareness day #DogsinYellow on 20th March to raise awareness and build a more compassionate community for sensitive dogs and their caregivers. Her mission is simple: to make sure every dog owner knows what a #doginyellow means.

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